Most Vacation Rentals Underperform.

We Fix That.

Business execution, pricing strategy, and systems that drive results.

Franchise of the Year • Top 1% U.S. Performer • Multi-Year Top Sales Leader • Multi-Year Regional Top Performer • Multi-Year Diagnostic Category Leader • Early Multi-Route Owner

Big Ideas, Real Impact.

Thoughtfully crafted to elevate what matters most.

Work With Us

This Isn’t Hospitality. It’s Business.

Most short-term rentals are run like side projects. Experience tells us to run them like a high performing assets.

    • Traffic: Get your listing seen

    • Click: Stand out instantly

    • Conversion: Turn views into bookings

    • Pricing: Maximize revenue, not just occupancy

    • Systems: Automate and scale

  • it’s a system. Most properties fail in multiple areas. We fix all of them.

    1. TRAFFIC (VISIBILITY)

    If your listing isn’t showing up, it’s not competing.
    We optimize titles, positioning, and platform signals to increase visibility where it matters.

    2.CLICK (FIRST IMPRESSION)

    Guests decide in seconds.
    We engineer your listing to stand out—through imagery, positioning, and high-impact messaging.

    3. CONVERSION (BOOKINGS)

    Traffic without bookings is wasted opportunity.
    We structure your listing to build confidence and drive action.

    4. PRICING (REVENUE STRATEGY)

    Pricing isn’t guesswork—it’s strategy.
    We use dynamic pricing, demand patterns, and timing to maximize revenue, not just occupancy.

    5. SYSTEMS (SCALABILITY)

    Without systems, performance doesn’t last.
    We implement automation, messaging flows, and review strategies that create consistency and growth.

    Most properties don’t fail in one area—they underperform across several.

    We fix the system.

  • This isn’t theory. It’s decades of building, fixing, and scaling businesses—applied to short-term rentals.

    • Multi-franchise business owner

    • Snap-on Franchise of the Year

    • Built and scaled multiple routes and operations

    • Coached and developed successful operators and business owners

    • Rapidly achieved Airbnb Superhost and Vrbo Premier Host

    Most co-hosts focus on tasks.
    We focus on outcomes.

    Every decision—from pricing to positioning—is made with one goal:
    improving performance and increasing revenue.

  • Typical Co-Host

    • Manages messages

    • Handles cleaning coordination

    • Adjusts pricing occasionally

    Catalina Stays

    • Optimizes for visibility and conversion

    • Implements pricing strategy based on demand

    • Builds systems for consistent performance

    • Operates your property like a business

  • Catalina Stays works with owners who understand their property is an investment—not a hobby.

    If you’re looking for basic management, there are plenty of options.

    If you’re looking to increase bookings, improve pricing, and run your property like a high-performing asset—you’re in the right place.

    We work best with:

    • Owners who know their property can perform better

    • Properties with strong fundamentals but weak execution

    • Investors focused on long-term revenue, not short-term fixes

    This is a performance-driven approach—and it’s not for everyone.

  • Step 1: You send your listing
    Step 2: We review performance across traffic, conversion, pricing, and systems
    Step 3: You get a clear breakdown of what’s working—and what’s not

    If there’s a real opportunity to improve performance, we’ll walk through exactly how we’d approach it.

    If not, we’ll tell you that too.

    No pressure. Just clarity.

Built on Proven Performance

Catalina Stays wasn’t built from hospitality—it was built from decades of running real businesses, with my own capital. No Corporate safety net..

With over 40 years of experience scaling, fixing, and growing companies across multiple industries, one thing is clear:

Performance is never accidental. It’s engineered.

I’ve built and operated businesses across automotive, service, and multi-franchise ownership—earning recognition as a Snap-on Franchise of the Year by developing systems, teams, and performance-driven operations.

Short-term rentals are no different.

Most properties don’t fail because of demand—
they fail because they aren’t run like a business.

When I entered the STR space, I saw the same pattern:

Great properties… underperforming.

Not because of demand—
but because they lacked:

  • positioning

  • pricing strategy

  • systems

  • execution

So I applied the same principles.

The result:

Rapid achievement of Airbnb Superhost and Vrbo Premier Host—and more importantly, a repeatable system that drives results.

Today, Catalina Stays works with owners who want more than management.

They want performance.
They want strategy.
They want results.

Because at the end of the day—

This isn’t about managing a property.
It’s about building a high-performing asset.

Sales Leader • Coach • Entrepreneur

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What This Looks Like in the Real World

Real properties. Real performance.

Real properties. Real performance.

Let’s Take a Look at Your Property

If it’s underperforming, I’ll show you why.
If it’s not, I’ll tell you that too.

If your property isn’t performing, it’s not the market—it’s the approach.